ei·thi·o /ˈē-thē-ō/

noun

inspired by ídio (ίδιο), the greek word for ‘the same,’ we’re grounded in the belief that we’re more alike than we think. it’s a reminder that care is something we share, and that the gentle rituals bringing us closer matter most.

created for sensitive skin and sensitive moments.

dermatologist-tested, allergen-conscious, and made with fewer than 20 intentional ingredients, eithio keeps care soft, safe, and deeply supportive.

  • fragrance

    free

  • hypoallergenic

  • dermatologist tested

  • sensitivity

    safe

  • cruelty-free

  • nut-free

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the 💚 of eithio

community & collective care

skincare rooted in connection. rituals and products meant to be shared.

skin-safe, sensitive skin formulas

intentional, barrier supportive ingredients that calm even the most vulerable skin.

genderless & inclusive by design

for every face and identity, with a commitment to real representation and inclusion.

aspirational without perfectionism

no makeup, no filters, no retouching. redefining what “aspirational” skin looks like.

more than skin deep

we know skin is shaped by life: relationships, hormones, climate, health, and state of mind — we honour the whole picture.

our promise to you

  • crafted, not trendy

    we don’t chase noise or jump on whatever’s “in.” every product is created with purpose, backed by research, and designed to support skin + state of mind long after trends fade.

  • tested with intention

    every formula goes through HRIPT third-party testing to ensure it’s gentle, non-irritating, and safe for even the most sensitive skin. no shortcuts, no surprises, just calm.

  • planet-minded always

    from using 15% post-consumer resin in our calm rush tube to FSC certified cartons, we develop products with sustainability in mind. thoughtful materials, responsible choices, and packaging that feels good in hand and in impact.

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a note from our founder:

during cycles of picking, stress, and sensitivity, when my skin felt its most vulnerable, I couldn't find skincare gentle enough to calm irritation while still giving me peace of mind. through my healing journey, I realized that self-care isn't always enough. the healing we need the most comes from feeling seen and supported by the people we love. that shift toward collective care inspired me to create eithio and our mission of skincare made to share. we craft formulas that are safe for even the most sensitive skin and designed to help you feel closer to yourself and the people around you. I hope calm rush gives you permission to pause, care deeply, and share that calm forward.

love Jess, with calm.